Employee Branding

Employee branding aims to attract, retain, and develop talent through brand recognition and a unique identity. Creating brand recognition allows employees to feel valued and influences stakeholders' perceptions of the company.

What is Employee branding?

Well what is Employee branding? It is the branding of the company's employee environment. Employee branding definition shows that employers are concerned about the employee experience, which can even improve the company's brand image. However, customers prefer to go with the company where the employee is most valued.

Consequently, when your employees are well-branded, they are more likely to be engaged and more inclined to provide excellent service to clients.

Who is responsible for Employer Branding?

Are you the one who can shine the brightest for your company's brand? Teamwork is key!

• Founders/CEOs: These are the business owners who establish the culture of the company. Their founding values and vision drive the company's values, essential for employer branding.
• HRs: HRs are responsible for ensuring the company's culture manifests in all aspects of the workplace. Employers benefit from their ability to keep employees engaged and happy, increasing brand recognition.
• Line managers are the individuals who direct employees' activities directly. Engaging employees is important because it ensures that the employee and the company's vision to serve well are on the same page. As a result, the brand gains recognition.
• Marketing team: They're responsible for creating marketing campaigns for the company. This boosts the employer brand because it shows the company's values, culture, and vision.

Benefits of employee branding

Employee branding is a great way for businesses to retain talents and secure the stance for company brand image. Here are some of the crucial benefits of employee branding strategy:

Gain credibility

The well-thought-out Employee branding and employer branding plays a vital role for businesses in boosting credibility and enhancing the brand image. The better you prioritize your employees, the business will receive effective word-of-mouth marketing. The satisfied employee will share a valuable word for your business which results in improving the business credibility and enhancing business reputation.

Retain talents

Retaining talents is yet another benefit employee branding brings to businesses. With employee branding, you show your employees that they are an important part of the company by making them involved in every important decision.

By making the employee featured on the company's social media handle, showing employees is a valuable part of the company. Hence, you increase the chance of retaining talents.

Develops strong brand ambassadors

Trust between your employees and your brand increases your chance of gaining the trust of your target audience. Therefore, by focusing on making your employees powerful brand ambassadors, you will increase sales and profitability. It's great that once your employees persuade a customer to purchase, their influence will probably be extended to other potential clients.

How to build employee branding?

While establishing a strong employee brand can be challenging, it can be done. The following tips will help through the process of employer branding:

Proposition for employee value

An effective employee value proposition (EVP) starts with a strong and clear statement of what you offer. Having top talent on your team will attract them in the first place. Hence, you should reflect on what makes your organization special. What are your company's benefits and perks, and what makes your company's value stand out regarding employee benefits? Once you have answers to these questions, it is time to begin creating an EVP.

Experience of the employee

Now, it's time to focus on employee experience. This involves the onboarding process, everyday work activities, and even the exit interview. Every touchpoint in your business should be positive, and it is essential to ensure that your workers always feel valued.

Communication with employees

To develop strong and positive employee branding, it is important to maintain transparent communication with employees. Hence, you keep your employees updated with every step of organization activities, and they play an important role at every step of the way. This shows that employees and their presence matter within the company. Always make employees realize this and develop the office environment in a way that gives them the flexibility to provide feedback without fear.

Recognizing employees

It is the responsibility of every employer to ensure that every employee is recognized with the award for their efforts. Businesses can achieve this through various ways, which include verbal praise, awards, and bonus payments. The recognition of employees plays an important role in making them appreciate and value their work.

Advocacy for employees

Promote your brand among your employees. They must share social media posts about their good experiences with your company. Employee advocacy is a powerful mechanism for building positive reputations and attracting top talent.

Employee branding examples

Here are some real time examples of employee branding that help employers get an idea of importance of employee branding in business world:

Google

The search engine giant has a strong employee brand, which can be seen on its About page. The page contains information about Google's mission and values, as well as stories from its employees.
As a result, the world at large and Google's workforce are already excited about Google's benefits.

Adobe

Engaging employees in a social-sharing program can also establish strong employee branding and build a great culture.
With over 900 employee advocates, Adobe strives to promote its products and company culture.
How far can those employees reach? A third million plus additional people are seeing Adobe employees share and create content.

Cisco

Cisco's employer branding is often hailed as an excellent example. The company's career page on its website supplies and organizes valuable resources for future employees, and social media platforms make it easy for users to share materials.
Moreover, they offer visitors a straightforward search process through all job offers. In addition to success stories from Cisco employees, the landing page contains insights into how to work there. Every detail is at the visitor's fingertips.

FedEx

Some employer branding posts focus on workplace culture, while others highlight the achievements of individual employees. Although these posts do not necessarily describe what it is like to work for the organization, employees' stories demonstrate the company's commitment to them.

Among FedEx's accomplishments are the accomplishments of two African Americans. FedEx's work is contextualized in terms of personal achievement, which shows that they are more than a company that pays its employees to do a job.

An employee branding strategy is an essential part of your brand’s image. Employees who feel a sense of belonging and respect in the workplace share that information with their networks. This allows you to attract new talent and retain your current team.